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Patton's Picks: The Rise of Sustainable Giving by Dave Raley

February 25, 2025

Leadership Resources for the Philanthropic Sector 

4Welcome to this edition of Patton's Picks, where we review The Rise of Sustainable Giving by Dave Raley. Raley explores how the principles of the subscription economy can revolutionize nonprofit fundraising. Here’s why it’s a must-read for nonprofit leaders:

Fundraising Innovation: Raley provides a roadmap for implementing subscription-based giving models that promise a steady revenue stream, much like successful commercial subscription services. 

Donor Retention Strategies: Discusses techniques for maintaining long-term relationships with donors by offering them continuous value and engagement, mirroring the successful tactics of the subscription economy. 

Strategic Planning: Emphasizes the integration of sustainable giving into the overall fundraising strategy, ensuring it aligns with the organization’s mission and long-term financial goals.

Stay tuned for more of Patton's Picks, your essential guide to resources that prepare you for a rewarding journey in nonprofit leadership.

Dr. Patton McDowell, CFRE, MBA, is the creator of the innovative PMA Mastermind Leadership Program, a unique offering designed to elevate nonprofit leaders through comprehensive training and peer collaboration. He is also the author of the best-selling book, Your Path to Nonprofit Leadership, and host of the weekly podcast with the same name, available here. Since founding PMA Nonprofit Leadership in 2009, Patton has strategically guided over 300 nonprofit organizations to achieve their fullest potential. A Certified Fundraising Executive and Master Trainer for AFP Global, he serves as Executive in Residence at Cornell University's Jeb E. Brooks School of Public Policy and as Director of the Institute for Philanthropic Leadership.

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