Dirty Little Secrets of Direct Response Fundraising (Andrew Olsen)

What is direct response fundraising? Is it part of your overall fundraising plan and are you getting the returns you expect? In episode #198 of Your Path to Nonprofit Leadership, Andrew Olsen returns to the podcast and explains why you need a better way to fundraise. Many nonprofits coming out of Covid are achieving their highest levels in giving. However, Andrew explains why giving patterns over the last decades don't match the trends of giving today. Learn the dangers of approaching fundraising with a mass volume strategy. Andrew shows why relationships are the key to long-term giving that will sustain your organization throughout the years. Would your organization benefit from outsourcing their direct response fundraising? Do you truly understand what it means to be a good steward to your donors? Andrew has the answers.

"Relationships change everything."

ABOUT ANDREW

Andrew Olsen is on a mission to help leaders increase mission impact by developing healthy cultures that accelerate revenue growth. Throughout his career, he's helped over 500 ministries and other nonprofits raise more than half a billion dollars. Andrew has built and led fundraising programs on behalf of organizations like Covenant House International, Museum of the Bible, The Salvation Army Eastern Territory, The Salvation Army California South Division, Jews for Jesus, CARE USA, Save the Children, Best Friends Animal Society, and dozens of Rescue Missions and Food Banks across the U.S. and Canada. Andrew is a two-time best-selling author and host of the top-ranked show, The Rainmaker Fundraising Podcast. Andrew recently joined DickersonBakker & Associates as Senior Vice President of Fundraising Solutions, where he'll lead the firm's major gift consulting practice as well as oversee the Impact Messaging division that provides communication vehicles to support our clients' major gift and capital campaign efforts. Andrew will also be responsible for developing and launching new products and services for the firm.

EPISODE TOPICS & RESOURCES

• Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Dan Tyre and Todd Hockenberry

• Learn more about Andrew Olsen here; his previous episode #145

• Rainmaking: The Fundraiser's Guide to Landing Big Gifts by Andrew Olsen & Roy Jones

• Check out Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector

ABOUT PMA NONPROFIT LEADERSHIP

As a firm, PMA Nonprofit Leadership is constantly developing content and programs to help you in three distinct ways.  The first way is to help you be a thought leader in the nonprofit sector by producing weekly content through our podcast Your Path to Nonprofit Leadership. The second way is through individual coaching, training and our unique Mastermind Nonprofit Leadership program. The third way is to help your nonprofit organization through support of its strategic planning, board & staff development, and fundraising. Through our exclusive partnership with the Institute for Philanthropic Leadership, we also  guide aspiring nonprofit leaders through the virtual New Development Professionals cohort training program, as well as the annual Leadership Gift School, now entering its 10th cohort season.  Let us know how we can help you! Join our community by signing up for our free resources here, and schedule a call if you'd like to learn more about ways we can help you on your journey to nonprofit leadership.