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Creating an Emotional Connection with Your Nonprofit Donors (Haley Cooper)

April 17, 2024

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Are you tired of traditional fundraising approaches failing to inspire your donors? In episode 258 of Your Path to Nonprofit Leadership, we delve into a revolutionary approach to nonprofit leadership with Haley Cooper, a seasoned CFRE and expert in emotional connection strategies. From unraveling the tangled web of internal conflicts to rebuilding a culture of communication, Haley's insights, grounded in neuroscience, are transforming nonprofit dynamics. Discover how her EMC leadership framework is reshaping the way nonprofits approach fundraising by first nurturing internal bonds before venturing into external engagement. Through Haley's guidance, board members become empowered ambassadors, leveraging their unique strengths to drive fundraising success. Learn how understanding the neuroscience behind donor relationships can transform your fundraising efforts, as Haley shares actionable insights to help nonprofit leaders forge deeper, more meaningful connections with donors.

 

"True fundraising success lies not just in tactics, but in creating authentic emotional connections that transform donors into passionate advocates for your cause."

 


ABOUT HALEY

Caring for others was instilled in Haley Cooper from a young age. She studied Kinesiology because she wanted to teach people how to value their physical health. She dove headfirst into the nonprofit sector after college. From founding a nonprofit organization in Malawi when she was 24 years old (and learning how to build a peanut butter factory!) to being a part of a dozen-person strong development team here in Orange County, CA., Haley’s seen a wide range of nonprofit set ups. While grateful for all the incredible experiences, she’s also experienced an array of factors that lead to burnout. We stay stuck in these problems because we don’t know where to start.

 


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EPISODE TOPICS & RESOURCES