Patton's Picks: Blue Ocean Strategy

Leadership Resources for the Philanthropic Sector

Blue Ocean Strategy by Renee Mauborgne challenges leaders to create new markets, transforming the competitive landscape. Essential for nonprofits seeking innovation, it provides a blueprint for navigating and dominating unexplored market spaces. Here’s why it's critical:

• Implement Strategic Planning: Develop groundbreaking strategies that capture new demand and redefine market boundaries.
• Master Marketing & Social Media: Learn to uniquely position your nonprofit to attract and retain new segments.
• Innovate in Fundraising: Apply blue ocean strategies to discover novel fundraising approaches that differentiate your organization.

Stay tuned for more of Patton's Picks, your essential guide to resources that enlighten, challenge, and prepare you for a rewarding journey in nonprofit leadership.

Dr. Patton McDowell, CFRE, MBA, is the creator of the innovative PMA Mastermind Leadership Program, a unique offering designed to elevate nonprofit leaders through comprehensive training and peer collaboration. He is also the author of the best-selling book, Your Path to Nonprofit Leadership, and host of the weekly podcast with the same name, available here. Since founding PMA Nonprofit Leadership in 2009, Patton has strategically guided over 300 nonprofit organizations to achieve their fullest potential. A Certified Fundraising Executive and Master Trainer for AFP Global, he serves as Executive in Residence at Cornell University's Jeb E. Brooks School of Public Policy and as Director of the Institute for Philanthropic Leadership.

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