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Patton's Picks: Reinventing You: Define Your Brand, Imagine Your Future

April 5, 2024

Leadership Resources for the Philanthropic Sector

19Welcome to this edition of Patton's Picks, where we delve into Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark. This insightful book is a beacon for emerging and mid-career nonprofit professionals who are at a crossroads, looking to refine their personal brand or pivot their career path within the vibrant nonprofit sector. Clark's guide is an essential resource for anyone aiming to leverage their unique strengths and align their career with their personal values and the mission that drives them. Here’s why Reinventing You is a must-read:

You Want to Navigate Career Transitions with Confidence: Clark provides a roadmap for assessing your professional identity and crafting a strategy for change. Her advice is gold for those looking to transition into leadership roles or pivot to new areas within the nonprofit sector, offering practical steps for making your vision a reality.

You Seek to Leverage Your Unique Strengths: Understanding and articulating what sets you apart is crucial. Clark’s exercises for identifying your unique strengths can help you stand out in a crowded field, ensuring your contributions are recognized and valued.

You Aim to Align Personal Values with Professional Goals: In the nonprofit world, alignment between personal values and organizational mission is key. Clark emphasizes the importance of this alignment for career satisfaction and impact, guiding readers on how to achieve it.

Stay tuned for more of Patton's Picks, your go-to source for resources that enlighten, challenge, and prepare you for a rewarding journey in nonprofit leadership. By embracing the strategies in Reinventing You, we can ensure our careers not only reflect our personal values but also contribute significantly to our organizations' success and the greater good.

Dr. Patton McDowell, CFRE, MBA, is the creator of the innovative PMA Mastermind Leadership Program, a unique offering designed to elevate nonprofit leaders through comprehensive training and peer collaboration. He is also the author of the best-selling book, Your Path to Nonprofit Leadership, and host of the weekly podcast with the same name, available here. Since founding PMA Nonprofit Leadership in 2009, Patton has strategically guided over 300 nonprofit organizations to achieve their fullest potential. A Certified Fundraising Executive and Master Trainer for AFP Global, he serves as Executive in Residence at Cornell University's Jeb E. Brooks School of Public Policy and as Director of the Institute for Philanthropic Leadership.