What Can You Do to Grow Donor Loyalty? (Alyce Lee Stansbury)

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Are you tired of constantly chasing new donors while struggling to keep the ones you have? I In episode 290 of Your Path to Nonprofit Leadership, Alyce Lee Stansbury, CFRE delves into the art and strategy of building lasting donor relationships. She breaks down five practical strategies for nonprofit leaders. Alyce Lee explains why genuine, heartfelt gratitude, timely outcome reporting, and tailored two-way communication are crucial to retaining supporters over time. Listeners will gain insights into transforming data into deeper connections, including how to track donor interactions to ensure each touchpoint is meaningful and personalized. Learn also how nonprofit boards can play an impactful role in stewardship, moving beyond onetime gifts to cultivate enduring donor loyalty. 

"Donor loyalty isn't built by chance; it's the result of intentional, authentic relationships."

ABOUT ALYCE

Alyce Lee Stansbury, CFRE, brings over 30 years of dedicated experience to nonprofit consulting, having guided hundreds of organizations through the complexities of fundraising, strategic planning, governance, and board development. As a Certified Fund Raising Executive (CFRE) and Certified Master Trainer, she is a respected thought leader and an in-demand speaker at both state and national conferences, where she shares her insights on nonprofit leadership, effective strategy, and sustainable fundraising. Alyce Lee is also a columnist for the Tallahassee Democrat (USA Today News), where her "Notes on Nonprofits" column serves as an educational resource and a voice of advocacy for nonprofit leaders, staff, and donors. Her contributions have earned her several honors, including Outstanding Fundraising Professional by the Association of Fundraising Professionals Big Bend, the Civic Leadership Award from the American Society for Public Administration, and recognition as one of the Tallahassee Democrat’s 25 Women You Need to Know. Known for her dedication to the sector, Alyce Lee’s accolades also include finalist nods for Distinguished Leader of the Year and Business of the Year in the Tallahassee community. Through her consulting practice, she continues to inspire and equip nonprofits with the tools they need to achieve lasting impact.

EPISODE TOPICS & RESOURCES

• Ready for your next leadership opportunity? Visit our partners at Armstrong McGuire
• The Generosity Crisis by Nathan Chappell and Brian Crimmins
• Have you gotten Patton’s book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector – Now available on Audible
• Don’t miss our weekly Thursday Leadership Lens for the latest on nonprofit leadership

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